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Senior Marketing Manager – Trade Association – B2B

Job Description

Senior Marketing Manager – Trade Association – B2B

£36k

Are you a B2B event marketer looking for your next challenge and wanting to work for one of the UK’s leading business associations?

As Senior Marketing Manager you’ll lead the marketing planning and delivery of two headline, ‘flagship’ corporate events.

This is a superb opportunity for a Marketing Manager who’s experienced in producing highly effective targeted campaigns for b2b conferences/seminars to join a high-profile association. Based in central London. 

The Company:

My client, the UK’s leading business association, who are thought very much as the UK’s business voice as they represent all industries from FTSE 100 to SME.  

The Role:

The Senior Events Marketing Manager will be tasked with leading and creating engaging marketing campaigns to target CEO’s, industry figureheads for their headline events in particular; an annual conference, awards ceremony and annual dinner. 

Reporting to the Head of Marketing & Design and working with a variety of stakeholders including the events operations team you’ll be responsible for leading the event marketing for key commercial events, developing and owning the appropriate marketing plans.  You’ll also play a leading role in shaping broader events marketing strategy (eg systems, channels, partnerships, best practise, new marketing techniques) to develop the very best experience for their customers.

About You:

I’m looking for an experienced b2b event marketer, someone who has strong experience (3+ years) of managing targeted marketing for a variety of events including larger conferences.  You will be up to speed with the latest marketing trends and ideas.  You’ll be adept at planning and delivering campaigns across channels – CRM, email, web and social.  This means you’ll be comfortable with email marketing; the HTML and data management side.  You’ll possess strong copywriting and be able to communicate to a variety of stakeholders.

If you have an interest in current affairs, including business and politics and enjoy marketing to key decision makers and c-suite then this role is for you!  Click “Apply” now, they are keen to start interviewing asap.