Marketing Executive – Media Company (Subscriptions and Events)

M232301/jm

£27k (+ bonus,30 days holiday, health insurance +)

LONDON

Marketing & Communications / Events

Corporate/In-house / Commercial/Publishing

Permanent

Job Description

Excellent ‘next step’ career opportunity to join the marketing team at this leading Publishing/Media company as it flexes for further growth! – competitive salary, plus 30 days hols, health insurance, and performance bonus – plus a great job!

The Company & Context
Leading B2B media and publishing group focusing on the private equity and growing business sectors - they publish Europe’s most highly respected private equity titles and host the industry’s most prestigious award ceremonies and conferences. They are pushing for further growth this year, and as part of this are currently looking for an enthusiastic marketing executive to help them implement the growth strategy for their subscription and events businesses.

The Role:
Joining an existing marketing team of 3, the right candidate will be a results driven, genuine all-rounder, and have a strong interest in taking the next step in their career in B2B subscriptions and events marketing. You will take on specific responsibility for subscription marketing (60% of role) (so will focus on attracting new subscription interest and engagement from senior level private equity professionals with a varied range of targeting campaigns and activities), and also work with others in the team on event marketing.  Responsibilities include:

  • Working closely with the Marketing Manager to develop and implement a targeted marketing plan that accelerates the growth of their subscription book of business through effective acquisition and retention campaigns;
  • Effectively executing content marketing, social (including paid), newsletter, media partner, event X-sell campaigns to generate high quality leads that result in improved new business/subscription conversion rates;
  • Develop and implement a clear plan to drive engagement and upsell to existing subscribers, resulting in improved renewal rates;
  • Work with the marketing manager to automate marketing systems and processes to include paywall registration, engagement, lead scoring, effective use of analytics, engagement newsletters, and closely with the commercial director, subscriptions, to align marketing and sales growth plans;
  • Writing, editing and proofreading content for emails, websites, advertisements, brochures and other material (content will be generated by the talented inhouse journalist team)
  • Ownership and responsibility for delivering KPIs and reporting to the wider business;
  • Implementing outlined marketing strategies for each project and delivering feedback based on effectiveness; monitoring competitors, benchmarking against our products
  • Implementing podcast/webinar campaigns to drive participation numbers - implementing and analysing social media campaigns across platforms, including LinkedIn and Twitter;
  • Executing email campaigns, ensuring emails are going to the correct data
  • Responsible for sourcing, managing and implementing media partner contracts
  • Working and liaising with internal teams including subscriptions, conference production, sponsorship and logistics

You:
For this brilliant role, we’re looking for someone with c. 2 years marketing experience, ideally gained in publishing/media. Experience in subscription marketing would be the very ideal, but event marketing experience is of interest too!  The skills, attributes and experience we’re looking for include:

  • Subscriptions, and events marketing experience (minimum 1.5 years)
  • Experience working in a publishing/media company would be ideal!
  • Tenacious ‘can do’ approach, and hunger to reach and exceed targets
  • Excellent attention to detail and copywriting skills
  • Exceptional communication skills and ability to interact with very senior figures
  • Good grasp of tools and technology platforms, ideally Mailchimp, Salesforce, Excel, PowerPoint, Google Analytics, Zephyr, Pardot
  • To work calmly under pressure
  • Looking for an excellent career opportunity and ready to take ownership of your own campaigns, development, delivery and analysis

This is a brilliant opportunity to join an established and impressive media/publishing company – and be part of their growth strategy, take a next step in your career and really make an impact on their success ... and your own!  Excellent set of benefits include 30 days holiday + bank holidays, bonus, health insurance etc.... a great opportunity all round!  If this sounds of interest and you tick the boxes above ... do get in touch asap!  They want to have you on board asap!  Click APPLY now