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Head of Events (B2B trade association)

Job Description

Wonderful perm role heading up the events division of a leading London trade association for a senior events professional!


High profile trade association for the financial services sector based in the heart of central London who host a range of free and pay-to-attend UK only business events, seminars, industry insight & training days for their members as well as 2-3 day flagship conferences (multi-stream full programme conferences (600-800attending) with welcome reception, exhibition area, sponsored receptions & evening gala dinner for circa 400pax).


As the current post holder is stepping down (after a long and successful tenure leading the events division) there is now a fantastic opening at this association for a new senior level events professional to come in and take over the reins. 

Reporting directly to the CEO and managing a small events team you'll be tasked with enhancing and refreshing the existing tried & tested and very successful programme of both free and income generating events as well as adding new elements and creating new events to reinvigorate and expand the overall events offering. The events division is a commercial entity and provides a valuable revenue stream for the association (events are a mix of free (included in subscription) and pay to attend) so delegate fees, exhibitor packages & event sponsorship along with the maximisation of the association's in-house meeting spaces venue hire occupancy (and the revenue this generates) are all vital in keeping the income generated on track and on target. As well as the event portfolio revenue there is also an opportunity to look at costs and expenditure and review and renegotiate suppliers & venue hire contracts and where appropriate perhaps go out to tender for new suppliers to ensure the organisation is getting the best value for money at the best competitive market rates.

So in summary ..... this is a mixed role of event strategy & departmental accountability, end-to-end event management, staff & team management, event marketing & advertising, sponsor deliverables, financial & commercial management, event website and registration system developing and updating, VIP speaker/C-Suite stakeholder engagement & liaison and hands-on event delivery ….. plus the oversight and management of sponsorship & exhibition stand sales and a small amount of venue hire sales / meeting room occupancy maximisation. NB currently the sales for conference exhibition stands are outsourced so it’s more a case of keeping tabs on this and ensuring past sponsors/exhibitors are locked in again for next year and that the opportunity to hire the inhouse meeting rooms is well publicised and encouraged. 

Overall this is an amazing opportunity for both the new post-holder and the association as a whole, to review and revamp (sensitively & diplomatically) the commercial events offering and a wonderful opportunity for the new post-holder to work closely with C-suite and very influential stakeholders, policy makers, government and leading public figures in the financial services sector.


You’ll be a “hands-on & sleeves rolled up” as well as “strategic & vastly experienced” senior events professional with a proven background in commercial B2B events working for a trade association, membership organisation or regulatory body.

You’ll be comfortable leading / heading up an events division and must be a strong all-rounder with experience of staff  management and allocation of workload & resourcing, working with a range of internal & external stakeholders, financial management & income generation and event sponsorship along with good knowledge of event marketing, design & production of event collateral, event website management, delegate registration, event logistics & operations, on-site event management and post event analysis.

You’ll be confident and tenacious but also be someone who can tread sensitively, diplomatically and patiently when going into a new organisation with a view to implementing changes to existing systems, processes and event formats. And you’ll also need to be a good negotiator (adept at getting best value for money) with strong commercial acumen who has up-to-date event industry knowledge of current suppliers & venue hire costs, new event technology and innovative new event concepts & formats.

From a personality point of view you’ll need to be practical & resourceful, calm & diplomatic but also highly motivated and focused with a positive and “can-do” attitude and be someone who is comfortable (and enjoys!) liaising with high profile and influential stakeholders, policy makers and government figures.

If you have a proven track record as a Senior Events professional and are looking for a new and challenging permanent role with a highly regarded organisation then what better way to start 2019 than securing this fantastic “next stage in your career” opportunity!

If your experience matches the key requirements and responsibilities as listed above, please reflect these in your CV and click “Apply” now.