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Senior Direct Marketing Manager – Financial Services

Job Description

I’m looking for a Senior Direct Marketing Manager who’s experienced producing highly effective retention campaigns across a large customer database.

You’ll be a highly analytical, strategic Direct Marketing Manager who’s confident owning and delivering multichannel direct marketing activity that has real standout across diverse segmentations.

The Company

Leading financial services company who have a large transactional ecommerce platform at their heart are looking for a Direct Marketing Manager to join their marketing department in their customer engagement team.  Based in state-of-the-art offices in Canary Wharf.  They offer supportive environment with continued career development, appreciation work/life balance and flexible working.

The Role
I’m looking for Senior Direct Marketing Manager to join a customer engagement team.  It will be your responsibility to define and redefine the engagement strategy of a large member database.  You’ll create the annual engagement campaign plan with clear objectives and measurements against evidence-based research which will allow for an in-depth understanding of member behaviour. 

Typical duties:

  • Leading planning sessions
  • Create targeted briefs for internal teams and external agencies
  • Track monitor and report on activities
  • Explore and include new online/offline channels to improve customer contact and reach
  • Line manage a marketing executive and marketing insight analyst
  • Regularly interact with senior directors and heads of

About You
You’ll be a ‘customer centric’ Senior Direct Marketing Manager.  You’ll would have gained extensive experience planning and delivering multi-channel direct marketing activity.  You’ll be confident managing a large existing database, applying segmentation rules, building messaging strategy, deploying campaigns and refining strategy.  You’ll be highly analytical with ability to derive insight from channel and commercial data.  Goes without saying but you’ll be a strong communicator who can influence at all levels but ultimately is passionate about creating truly engaging customer marketing.

If your experience matches the key requirements and responsibilities as listed above, please reflect these in your CV and click “Apply” now.