Marketing Executive – (Leading Personal Coaching Training Academy)

Job Description

This is a fabulous role in a great company – they are at the forefront of their industry and this role gives you full ownership of content, strategy and delivery of their digital marketing – a people focussed business looking for a Marketing Executive/Manager who is equally so!

You!:  Yes you! We’re looking for someone friendly, professional and who has a natural interest in people and their personal development.  This dynamic company are looking for someone to truly maximise their content, social output, email marketing campaigns, explore new directions and actively interact with the community to grow both their depth and reach of contacts and interactions.

Client:
Our client is great! They are a long established, successful and continually entrepreneurial organization who have built the leading reputation within their field, training over 100,000 people in coaching/personal development skills. They are the first choice for people who want to professionally train in the practical skills of life or business coaching, and offer a range of industry leading courses, diplomas and qualifications led by some of the best in the industry. It is a fast-paced and innovative company to work for, entrepreneurial, and the whole team are passionate about what they do. They are a people organisation through and through.The business continues to go from strength to strength in this increasingly popular field – all in all a great organization to be part of. 

Nb This role will allow for lots of working from home, with regular team meet ups within proximity to Bristol – so we are ideally looking for someone based in around Bristol.

Role:
As you’ll see from the varied responsibilities below we are looking for a brilliantly organised Marketing professional, with great copywriting skills, enjoys developing content,loves a really interactive and people focussed product. Key responsibilities include:

  • Develop and manage marketing programmes in digital channels (predominantly social media, community and email marketing), support business objectives/goals, lead acquisition, foster customer retention, execute business development, and advance brand building.
  • Designing, copywriting and implementing direct email marketing campaigns
  • Test every campaign’s success and performance and suggest improvements
  • Scheduling and publishing regular social media posts, tracking results and ensuring optimum reach and engagement rates
  • Create and manage a content calendar and newsletter from content creation to scheduling and monitoring, manage community Facebook, Linkedin etc groups.
  • Writing weekly blogs, updating existing website copy, communicate with followers, respond to queries, monitor customer reviews
  • Communicate with followers, respond to queries in a timely manner, manage their community including private facebook and linkedin groups
  • Measurement and reporting of marketing results/impact/engagement
  • Arranging and supporting trainers with live events, including Facebook Lives, IGTV and webinars

You
You’re looking for a role that gives you real ownership of campaigns and content, and to make a mark in terms of engaging digital marketing, and visible results. Good copy writing, content generation and campaign planning and implementation, experienced in digital marketing across a wide range of channels. A natural interest in the personal development/personal growth sector is also ideal as understanding the offering and audience is key to their marketing success.

  • Min. 3 years proven experience in a commercially driven marketing role, involving social media, community and email marketing
  • Excellent copy writing skills, keen interest in generating content, and would enjoy working in the personal development sector
  • Self motivated, would enjoy having full ownership of strategy, planning and delivery
  • Excellent knowledge of online marketing and social media channels, including Facebook, Linkedin, Twitter, Instagram and YouTube
  • Use of Mailchimp or similar is essential, and content management systems
  • Solid knowledge of SEO, keyword search and Google Analytics
  • Ability to copywrite, produce and deliver creative content (text, image and video)
  • Interest in personal development is desirable, with a passion to learn more about this growing and interesting subject

This is a really great marketing role in a lovely company – so if you’re looking to find a great home for your digital marketing skills this could be the place!

If this role sounds like the sort of role you’d love to get your teeth into, then click APPLY to send your CV to us asap … LOOKING FOR SOMEONE TO JOIN THEM ASAP – CLICK ‘APPLY’ NOW!