Digital Marketing Manager - (Personal Development Sector)

Job Description

I’m looking for a bright and motivated marketing talent to develop and deliver thoughtful and engaging content and digital marketing campaigns for this leading coaching training company – an interest in personal development would be ideal!

Our client is great! They are a long established, successful and continually entrepreneurial organization who have built a brilliant and leading reputation within their field, training over 100,000 people in coaching/personal development skills over the last 20 years. They are the first choice for people who want to professionally train in the practical skills of life or business coaching, and offer a range of industry leading courses, diplomas and qualifications led by some of the best in the industry. It is a fast-paced and innovative company to work for, entrepreneurial, and the whole team are passionate about what they do. The business continues to go from strength to strength in this increasingly popular field – all in all a great organization to be part of. It is envisaged this role will be primarily working from home, with regular team meet ups within proximity to Bristol – so we are ideally looking for someone easily accessible to Bristol.

This is a key role in the on-going success and growth of the company – a standalone marketing role which is as much about content as brilliantly planned and executed campaigns. Reporting directly into the MD you’ll be able to work autonomously to strategise, plan and schedule deliverables, promote and explore new ideas and opportunities, ensuring the company is making the most of the latest social developments and trends.
You will be leading the strategy to nurture and grow their community. And fulfilling that with managing and implementing email marketing strategies, running email marketing campaigns end to end, managing email data bases and creating newsletters and suitable content on varied social media channels. Creating relevant engaging content for social media posts, posting and managing posts and responding to followers. Specifically your role will include:

  • Develop and manage marketing programmes in digital channels
  • Design, copywrite and implement direct email marketing campaigns
  • Create and manage a content calendar and newsletter from content creation to scheduling and monitoring, manage community Facebook, Linkedin etc groups.
  • Scheduling and publishing regular social media posts, tracking results and ensuring optimum reach and engagement rates
  • Writing weekly blogs, updating existing website copy, communicate with followers, respond to queries, monitor customer reviews
  • Measurement and reporting of marketing results/impact/engagement

You’re looking for a role that gives you real ownership of campaigns and content, and to make a mark in terms of engaging digital marketing, and visible results. Good copy writing, content generation and campaign planning and implementation, experienced in digital marketing across a wide range of channels. A natural interest in the personal development/personal growth sector is also ideal as understanding the offering and audience is key to their marketing success.

  • Min. 3 years proven experience in a commercially driven marketing role, involving social media, community and email marketing
  • Excellent copy writing skills, keen interest in generating content, and would enjoy working in the personal development sector
  • Self motivated, would enjoy having full ownership of strategy, planning and delivery
  • Excellent knowledge of online marketing and social media channels, including Facebook, Linkedin, Twitter, Instagram and YouTube
  • Use of Mailchimp or similar is essential, and content management systems
  • Solid knowledge of SEO, keyword search and Google Analytics
  • Ability to copywrite, produce and deliver creative content (text, image and video)
  • Interest in personal development is desirable, with a passion to learn more about this growing and interesting subject

This is a really great marketing role in a lovely company – so if you’re looking to find a great home for your digital marketing skills this could be the place!

If this role sounds like the sort of role you’d love to get your teeth into, then click APPLY to send your CV to us asap … looking for someone to join asap!