Contents

Back to life, back to reality
Legal update – are you ready for the new laws on age?
Should I stay or should I go?
Building the brand that is YOU
The changing face of marketing
Jobs update
Contact us
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Back to life….back to reality

So here we are, back in the office with the golden sands and blue skies all but a distant memory. Are you refreshed and full of motivation – or have you come back to an overflowing in box and a whole heap of stress? Nothing puts your job into perspective like returning from a summer holiday. So now's the time to really re-assess what you want out of your career - it may be an opportune moment to meet with your boss and discuss specific goals and objectives. Perhaps you need to up skill so investigate courses or extra training that will add benefit to the company. Or perhaps it's time for a complete change, and look after your personal well-being too. If you have come back refreshed try and stay that way by joining the gym to keep de-stressed! And finally, start looking at those 2007 holiday brochures. You need something to look forward to now that the nights are drawing in!

For details of new roles for the autumn, click through to www.regananddean.com/vacancies.php

Legal update - Are you ready for the new laws on age?

October sees the introduction of the Employment Equality (Age) Regulations 2006 - the biggest change in employment law since the Sex Discrimination Act in so much as it affects every single employee and potential employee. In a nutshell, discrimination on the basis of age – whether that's 16 or 60 – will be illegal. And it's not to be taken lightly. In the US there was a 40% jump in employment tribunal claims when age discrimination legislation was introduced and in Ireland, age is now the basis of 19% of all employment cases. On the surface, the new law seems quite straightforward but there are a number of issues to consider in terms of recruitment, retention and training:

• Ensure that graduate training schemes are open to all ages and not limited to those straight from university.
• Just because you may have a young team, it does not mean that you can recruit the same sort of age “to fit in”.
• Avoid the use of “mature” or “dynamic” in recruitment advertisements i.e. avoid using words that imply age.
• Criteria for training should be age neutral and promotion should be based on skills and competency, rather than age or length of service.
• Only ask for a date of birth on your monitoring form and ensure it is not seen by those involved in the selection process. Use skills/competence-based application forms which do not ask for any age related criteria.
• Staff should not be promoted based solely on length of service.
• Redundancy pay or redundancy selection criteria based on length of service is likely to be unlawful.
• Medical cover should not have an upper age limit.

For a full briefing on the new legislation click through to www.agepositive.gov.uk

Should I stay or should I go?

According to our recent research, almost half of candidates who resign in the events, marketing and creative sectors, receive counter offers from their present employer to try and persuade them to stay. However, while it can be flattering to receive a counter offer, they often merely confuse an already stressful situation.

Regan & Dean offers the following food for thought for anyone considering a counter offer:

• Never use a counter offer as a bargaining tool.
• Moving roles isn't always about money – re-visit the reasons that caused you to seek a move in the first place – review your reasons in the light of what you are being told – are you really being offered anything new?
• Consider that statistically, a high proportion of employees who accept a counter offer leave the company within six months to a year.
• If you do decide to stay, ensure that any changes to your terms and conditions are confirmed in writing.
• Think and talk all issues through thoroughly, with the people who know you best.
• Be open with your recruitment consultant - they can offer sound advice and very importantly, keep everyone in the picture.
• Remember that the right decision is the one that is best for you – and no-one else.

While any career move is obviously a positive, there are ways of making the most of your current role by knowing the best way to manage your boss! More on this in our next issue.

For more advice on counter offers and other career tips click through to www.regananddean.co.uk/guides.php

Building the brand that is YOU

We all know that the major corporate marketing departments understand the importance of brands and in today's competitive business world – particularly in the world of work - you have to be your own brand - and that means thinking of yourself not just as an employee but as a branded product:

• Think about what makes you different and marketable – what are the qualities and characteristics that sets you apart from your colleagues and peers.
• Devise a feature benefit list for the brand called ‘you'. For example – do you identify and solve problems before they become real issues? The benefit here to your employer would be that your employer gets less headaches – and probably saves money just by having you on the team.
• Forget your job title – ask yourself how you add value – what can I be proud of and take real credit for – what have I achieved for this company?
• In terms of marketing your brand – volunteer for extra projects that may give you visibility with other department heads – make yourself a sought after commodity.
• When making yourself visible remember that everything you do matters – from the way you handle telephone conversations to the email messages you send to the way you conduct business in a meeting is part of the larger message you're sending about your brand.
• The key to any personal branding campaign is "word-of-mouth marketing." Your network of friends and colleagues is the most important marketing vehicle you've got; what they say about the way you do things is what your target audience will ultimately gauge as the value of your brand.

For more advice on making the most of what YOU have to offer click through to www.regananddean.co.uk/guides.php

The changing face of marketing

Anyone who has watched an episode of “Dragons Den” will know that as well as a great idea, it's marketing that can make or break a new product or service. Today's consumer is a sophisticated animal who will research options, plan ahead and make more informed decisions than ever before. That's why marketing has to be much more about engaging the consumer – getting them involved in the product has led to a whole new area of interactive and experiential branding. According to recent research by ID, an experiential marketing agency, 64% of consumers who had taken part in experiential marketing told someone else about it - it gives people a lot to talk about. And it's set to grow. We live in a world where consumers tend to screen out broadcast messages. Remember the scene in “Minority Report” where Tom Cruise walks into a Gap store to be welcomed by a screen character commenting on the fact that the trousers he had bought in blue last month were now available in brown? It's not that far off! The knock on effect of all this is that skill sets are evolving. Marketing, branding and advertising agencies now need traditional marketing skills combined with an appreciation of producing live events – and those that have that mix are hot property. For information on roles within experiential marketing click through to marketing@regananddean.co.uk or events@regananddean.co.uk or visit www.regananddean.com/vacancies.php

Jobs Update

At Regan & Dean, we are constantly working to bring you the best choice of opportunities. Here you'll find just a small selection of the positions we are currently handling. For details of all our roles, which are updated daily, visit: www.regananddean.com/vacancies.php

EVENTS ROLES

Account Director – Agency – London - £40 - 60k

This successful live event agency is looking for an Account Director. You’ll be working on two well-known brands – looking after their extensive portfolio of live events, with lots in Europe. Managing existing work, and looking to grow the business – understanding your clients’ business and sector in order to identify new leads and opportunities. With an existing track record within the live events arena, leading project teams, you will have advanced client handling skills, a passion for the business and keen eye for detail. You will have excellent interpersonal communication skills and be confident and engaging in your presentation. If you are an experienced AD looking for a new challenge, then this should be of interest. KP5394

Event Manager – Agency – London - £25 - 30k

This event management and business travel agency is looking to bring a new Event Manager into their team. You’ll be working for some great blue-chip clients, ensuring the flawless delivery of events both in the UK and overseas. As well as great operational skills, you’ll be able to nurture client relationships and develop strong working partnerships with clients and suppliers alike. You’ll already have strong product knowledge and awareness of both UK and overseas properties, ground handlers and destinations, and be looking for a great career opportunity to join a rapidly expanding and successful team. AD5482

We are also recruiting for ... Head of Events – Agency £60-70k .... Senior Event Manager – Corporate - £55k ... Events Director – Agency - £55-65k .... Live Event Producer – Agency - £40-50k ..... Production Manager – Agency - £35-40k .... Event Ops Manager – Corporate - £40k .... Senior Account Manager – Comms Agency - £32-40k .... Operations Manager – Major Public Event – £32k .... Account Manager – C&I Agency – £28k .... Project Manager – Pharma – £27k ... Conference Producers – all levels. This is just a small selection of our current roles within events - click here to see our full current vacancy listing – www.regananddean.co.uk

SALES ROLES

Business Development Director – Agency – Home Counties - £50 -100k

This is an exciting time to join a small but growing events agency, led by a creative team. They work with a range of blue-chip clients on a strategic level, and then deliver the communications solutions that they devise. Great opportunity for an experienced event & communications business development professional to play a strategic part in the development of this fast expanding agency. You will be tenacious, highly motivated and have a minimum 5 years proven experience in related roles, a strategically focused broad business experience and commercial acumen along with assertive and robust negotiating skills. New opportunities may exist in overseas ventures and strategic plans. AK4452

Event Sales Manager – Corporate Events – London £28 - 42k

Career opportunity within established event management, design and production company, who produce high profile Corporate & Private Events on an international basis. In this brand new position, you will work closely with the directors, developing new business within the corporate market from existing and new clients. Working across a wide client base, from music to financial services, you will use your sales communication skills to the full. This position demands real passion, as you will be selling, presenting and show-casing to senior clients. Any marketing expertise would be very useful. They are a small, creative and highly successful team who are well known for set design and conceptual work. This is a chance to play an integral role in an exciting company. In time, you may have the opportunity to develop the department. NL4942

Other opportunities include …. Head of Sales - Food & Drink Exhibition - £40-52k …. Sales Executive - Special Project Events - Surrey £25-28k …. Sponsorship Sales – Conferences - £30-45k …. Business Development Executive - Rewards & Incentives - £22-26k ... Exhibition Sales – Consumer - £25-35k ... Click here to see our full current vacancy listing – www.regananddean.co.uk

MARKETING ROLES

Marketing Director – Global Conferences – London - £55k

Senior Marketing role in Global Commercial Conference company to lead all marketing efforts for emerging markets, and Western and Eastern Europe. You will be looking for a busy and varied role and have a track record in developing new markets and driving growth. You will need experience across all aspects of the marketing mix, establishing brand awareness and working on on-site branding as well as having very strong DM and database management. This role is for a problem solver, with excellent DM experience who is results oriented and has excellent leadership skills. Must have marketing degree and 5 years relevant marketing experience! JH5465

Marketing Manager – Museum – London - c. £33k

Fantastic marketing role for history enthusiast with knowledge of heritage and arts venue marketing. Must be an excellent communicator to represent the museum on marketing issues and have key experience in events, brand management, on line, direct marketing, database management and CRM. This is a fantastic opportunity to work for a very high profile organisation and immerse yourself in a busy and varied marketing role. JH5312

We are also recruiting for …. Direct Marketing Manager - Charity - 35k …. Production Managers - Marketing Agency - £30k …. Travel Exhibition Managers - £35k …. Sales and Marketing Director – C&I Agency - £50k …. Marketing Executive - Events and Venue - £24k …. Marketing Communications Executive – Property Specialists - £35k - click here to see our full current vacancy listing – www.regananddean.co.uk

OFFICE SUPPORT ROLES

Executive Secretary/PA - Media Agency - London W1 - £32 - 37k

Amazing opportunity to work for award winning, worldwide media agency, with offices in over 70 countries. The world’s largest media service group is looking for a super organised, very experienced PA to provide extensive support to the two senior directors in the office. Key responsibilities will include organisation and management of regional meetings, events and conferences, extensive diary management including booking travel and accommodation, producing PowerPoint presentations and formatting documents. This roles requires a pro-active and hardworking PA who can uphold privacy and confidentiality when exposed to sensitive information. You will need to be able to work under pressure and meet deadlines. This role may include some travel. LT5365

PA/Office Manager – Art Publishers – London NW1 - £28k

Leading London Art publishing company are offering a fabulous opportunity to join their team as a PA/Office manager. This company offers great benefits and a fun working atmosphere. You will be responsible for all aspects of office management and oversee all reception and admin duties. This is a great role to use your excellent communication skills as well as the ability to get things done. The role is split into different areas, you will assist staff with reception, providing admin support and ensure that attendance records, holiday records and sickness records are maintained as well as getting involved with general HR and health & safety matters. Flexibility within this role is key as it is so varied. You will be happy to muck in and will be able to prioritise a busy workload. Great role for an experienced office manager who is ready for the next challenge. LT5371

We are also recruiting for …. Executive Secretary/PA – Media - £32-37k …. PA – Advertising - £28-30k …. Events PA - £26-28k …. Jnr Events Exec – Marlow - £19k …. Receptionist – Design & Marketing - £16k …. Studio Co-ordinator – Design - £18-20k …. Events Assistant - £18-20k …. Office Junior – PR – contract - £18-19k …. Receptionist – Cosmetics - £20-21k …. Team Assistant – Marketing - £22-24k …. Receptionist – Branding Agency – part time - £10-12k pro rata … Click here to see our full current vacancy listing – www.regananddean.co.uk

This is just a small selection of the vacancies we have on offer - for full details visit http://www.regananddean.com/vacancies.php

Contractors/Freelancers/Temps

We have a number of freelance/contract and temporary vacancies in events, marketing and office support. Contact events@regananddean.co.uk, marketing@regananddean.co.uk or office@regananddean.co.uk for details. For a full current vacancy listing visit http://www.regananddean.com/vacancies.php

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