Regan & Dean

VP Advertising and Brand - Investment Banking

Ref. M2662 | 70-75,000 | Permanent

VP ADVERTISING AND BRAND – GLOBAL INVESTMENT BANK - £70-75,000
Global Investment Bank with worldwide offices employing 20,000 have a superb opportunity in the London HQ for a VP level advertising and brand purist marketer to come on board. This is a first class opportunity to join a highly thought of firm and innovate and advertising and brand strategy.
The Company
• Global Investment Bank
• 20,000 employees worldwide
• Role sits in within Advertising and Branding division of Corporate Communications.
• VP level role
• New marketing and branding challenges due to recent acquisition and the changing face of Investment Banking
The Role
Senior level advertising and brand role
• Lead and manage the EMEA Advertising and Brand strategy across multiple media channels, utilising the full marketing mix
• The challenge is to develop the brand strategy and have a fast and effective impact on the business
• Co-ordinate global campaign planning
• Integration with local regional and global objectives across product campaigns and messaging, brand advertising campaign, digital properties, sponsorships, charities, recruitment initiatives.
• New Challenges to bring about change and innovated with new marketing strategies with a strong focus on traditional Investment banking marketing as well as more innovative routes for retail and brand objectives.
• Responsibility for management and communications of brand guidelines across the firm
• Challenge, suggest and implement new solutions and propositions
• Global and local brand advertising
• Input into global and local product campaigns
• Managing agency relationships
• Strategic and operational input
• EMEA Budget Holder
• Manage and grow team – currently 3
• Consistently deliver against time and budget
• Deliver across the marketing mix utilising the full marketing mix
• Measuring, analysing campaigns
The Person
• Degree level and marketing qualified
• Branding and advertising purist with the ability and track record to innovate, challenge and change
• Financial services and Investment Banking experience ideal with experience within a complex global organisation
• Track record of success and achievement with previous roles.
• Solid experience and success.
• “Stand up and be counted” attitude, with a hand on roll up your sleeves approach.
• Extensive people, stakeholder management essential
• Experience across the communications mix including internal comms, events, PR etc Agency Closing date for CV submission is 6th August

This is a fantastic role for an ambitious and successful marketer to join this top Investment Banking Firm – Please submit CVs with supporting statement to Jo Macnamara at Regan and Dean.
Or call 020 74093244 email jocvs@regananddean.co.uk

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